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2025 Realistic Google-Ads-Video Valid Exam Duration - Valid Google Ads Video Professional Assessment Exam Test Pattern
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Google Google-Ads-Video Exam Syllabus Topics:
Topic
Details
Topic 1
- Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 2
- Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 3
- Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
Topic 4
- Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
Topic 5
- How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.
Topic 6
- Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.
Topic 7
- Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.
Topic 8
- Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 9
- Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 10
- Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 11
- Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.
Topic 12
- Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 13
- Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
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Google Ads Video Professional Assessment Exam Sample Questions (Q14-Q19):
NEW QUESTION # 14
A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?
- A. Actual CPV is often less than max CPV because it's auction bidding.
- B. Actual CPV is often less than max CPV because it's a reserve buy.
- C. Max CPV is often less than actual CPV because it's a reserve buy.
- D. Max CPV is often less than actual CPV because it's auction bidding.
Answer: A
Explanation:
B: Actual CPV is often less than max CPV because it's auction bidding:In a CPV bidding auction, you set the maximum amount you're willing to pay for a view (max CPV).
The actual CPV you pay is determined by the auction, and you'll often pay less than your max CPV to win the auction.
Auctions are dynamic, and the price you pay depends on the competition.
Reserve buys are not used for CPV bidding.
NEW QUESTION # 15
If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?
- A. Skippable in stream ads and CPV bidding
- B. Bumper ads and CPV bidding
- C. Skippable in stream ads and CPM bidding
- D. Bumper ads and CPM bidding
Answer: A
Explanation:
C: Skippable in stream ads and CPV bidding
Skippable in-stream ads allow for longer form content, which is needed for product and brand consideration.
CPV bidding allows payment to only occur when a user watches the add.
NEW QUESTION # 16
Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?
- A. Preventing Google ads from double counting conversions.
- B. Avoiding double serving ads in the Google Search results.
- C. Receiving a reduction on their average cost-per-view.
- D. Enabling Video ad extensions within their Google Search campaign ads.
Answer: A
Explanation:
B: Preventing Google ads from double counting conversions.
Keeping campaigns in the same account allows Google Ads to accurately track conversions across different campaign types.
This prevents attributing the same conversion to multiple campaigns, ensuring accurate reporting.
The other options are not direct benefits of keeping campaigns in the same account.
NEW QUESTION # 17
An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option. Why is it a good idea for them to opt into Google Video partners?
- A. It'll give them access to more engagement metrics to measure the impact of the campaign.
- B. It'll give them access to audiences on the YouTube mobile homepage.
- C. It'll extend the reach of video ads to YouTube Live streaming and Premieres.
- D. It'll extend the reach of video ads to a collection of leading publisher sites and apps.
Answer: D
Explanation:
B: It'll extend the reach of video ads to a collection of leading publisher sites and apps.
Google Video partners expand the reach of video campaigns beyond YouTube to a network of high-quality websites and apps.
This allows for broader exposure and increased brand awareness.
The other options are not the primary benefit of Google Video partners.
NEW QUESTION # 18
If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?
- A. By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.
- B. By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.
- C. By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.
- D. By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
Answer: D
Explanation:
D: By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner:Reach Planner forecasts are based on the settings you provide, including frequency caps.
Matching the frequency cap in your campaign ensures your actual reach aligns with the forecast.
The other options are not relevant to matching the forecast.
NEW QUESTION # 19
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